There are ways of hiding equipment - custom-built furniture with built-in TV lift, which enables you to hide the screen when it is not in use; projectors fitted at ceiling height; in-wall speakers; drop-down ceiling speakers; screens tucked away behind the pelmet; all activated by remote control.

If you want to focus your Home Cinema around the TV, check the Loewe range of LCDs: their philosophy matches ours which is why we elected to make them our number one screen choice: incomparable build quality, stylish, future-proof, European design with high-definition picture and great sound quality as standard. Some models with built-in hard disc offer digital recording time of up to 100 hours so there's no need to miss a favourite programme: or you can record films from the beginning even when they're in progress. Clever stuff! See for yourself by checking their website www.loewe-uk.com - or better still come into the shop for a demonstration.